Thursday, July 15, 2010
New Blog Location!
Starting last week, we moved our blog onto our website so we can more easily host commenets, etc. You can find us now at www.inlinemedia.com/blog!
Monday, June 14, 2010
The First Day of the Rest of His Life
There are moments in everyone’s life that changes who you are forever. The day you get your driver’s license or when you throw your high school graduation cap up in the air. When you get married or become a parent for the first time. Your life changes overnight and is never the same.
Today is the official day that our team mate Robbie Folena changes to "Rob" Folena. Now that he is officially 25 years old, he has asked us to take him seriously as an adult and colleague.
So when he shows up at the lunch room with a healthy meal, he can remember the good old days when “Robbie” brought in a full plate of nachos for lunch and when he could eat anything he wanted and not gain a pound. These were the good times. CEO
Today is the official day that our team mate Robbie Folena changes to "Rob" Folena. Now that he is officially 25 years old, he has asked us to take him seriously as an adult and colleague.
So when he shows up at the lunch room with a healthy meal, he can remember the good old days when “Robbie” brought in a full plate of nachos for lunch and when he could eat anything he wanted and not gain a pound. These were the good times. CEO
Restaurants look to score sales during World Cup
As the 2010 World Cup kicked off last Friday with a 1-1 tie between Mexico and the host nation South Africa, restaurants across the United States look to welcome the soccer-crazy fans and the casual American fans to create an energetic scene and create sales.
For sports bars around the country, especially the ones carrying English or Irish pub themes, the World Cup accounts for huge increases in traffic. The American team brings high hopes and with the overall growth in soccer’s popularity, it should drive even more people to the pubs this year.
In Chicago, “Mother Hubbard’s” is offering $30 World Cup Buckets containing a beer each from the United States, Germany, Mexico, The Netherlands, England and Italy.
Hooters not only will host World Cup watch parties, but the chain also opened its second location in South Africa last week in Johannesburg.
McDonalds, the official sponsor, is running special promotions in several countries. Their “Taste the Glory” campaign has customers peel off game pieces off Big Macs and Egg McMuffins to win instant prizes. McDonalds is offering a chance to win tickets to the match between the United States and Brazil, which will take place in NY in August.
Other restaurants around the country are offering World Cup cups, online sweepstakes and online coupons through their websites and twitter.
Whichever way you look at it, everyone plans on being a winner.
Chris & Joan team
For sports bars around the country, especially the ones carrying English or Irish pub themes, the World Cup accounts for huge increases in traffic. The American team brings high hopes and with the overall growth in soccer’s popularity, it should drive even more people to the pubs this year.
In Chicago, “Mother Hubbard’s” is offering $30 World Cup Buckets containing a beer each from the United States, Germany, Mexico, The Netherlands, England and Italy.
Hooters not only will host World Cup watch parties, but the chain also opened its second location in South Africa last week in Johannesburg.
McDonalds, the official sponsor, is running special promotions in several countries. Their “Taste the Glory” campaign has customers peel off game pieces off Big Macs and Egg McMuffins to win instant prizes. McDonalds is offering a chance to win tickets to the match between the United States and Brazil, which will take place in NY in August.
Other restaurants around the country are offering World Cup cups, online sweepstakes and online coupons through their websites and twitter.
Whichever way you look at it, everyone plans on being a winner.
Chris & Joan team
Friday, June 11, 2010
Enough Already!!!
Anyone who's talked to me for more than 10 minutes knows I'm a native of the great state of Michigan. I tell most people I'm from the Detroit area, though I really grew up in Flint, about an hour north of Detroit.
Similarly, anyone who's payed 10 minutes of attention to the news over the last year or two knows it's been a rough couple of decades for my home state. The American auto industry is not the economic juggernaut it once used to be and as a result many people (my wife and I included)are either out of work or have had relocate other parts of the country to find work. GM and Chrysler needed federal government intervention in order to prevent their doors from closing. The former mayor of Detroit Kwame Kilpatrick is now in prison for cheating on his wife with his Chief of Staff, lying about it under oath, and ultimately for being more concerned with lining his pockets with money than working on behalf of his constituency. Once covered by Time Magazine as one of the up and coming leaders in the country, he's now reduced to an orange jumpsuit and a prison number.
Recently, Chis Matthews of NBC (a native to Detroit and graduate of Michigan State University) did an hour long story on NBC Dateline covering the hardships that have fallen upon what used to be the fourth largest city in the country after New York, LA and Chicago. He mainly focused on a failing public school system that has an almost 80% drop out rate. Or how downtrodden the city has become with the events that took place for the car companies. The residents of Detroit were furious with the tone of the show and demanded things like an apology from NBC, a second show focusing on the positive aspects of the city, none of which ever happend.
Today, Ann brought me the updated prime time schedule for ABC this fall. For the moment, Tuesday nights at 10 will feature the latest cop-drama called - you guessed it - "Detroit 1-8-7". Starring Michael Imperioli (Christopher from The Sopranos) and focuses on a homicide cop in the Detroit Police Department. The tag asks "What does it take to be a detective on America's most dangerous streets?"
I can't argue the point that a majority of the tarnished image of Detroit is a self-inflicted wound, but it's hard to not see this as a continuation of mass media's negative portrayal of the city. They've chosen once again to focus on the negative attributes of the city, but rather than speak to any of the positive. I've taken enough of your time, but my next blog will focus on that very thing - the positives happening in Detroit. Here's a site to get you started. www.modeldmedia.com
Similarly, anyone who's payed 10 minutes of attention to the news over the last year or two knows it's been a rough couple of decades for my home state. The American auto industry is not the economic juggernaut it once used to be and as a result many people (my wife and I included)are either out of work or have had relocate other parts of the country to find work. GM and Chrysler needed federal government intervention in order to prevent their doors from closing. The former mayor of Detroit Kwame Kilpatrick is now in prison for cheating on his wife with his Chief of Staff, lying about it under oath, and ultimately for being more concerned with lining his pockets with money than working on behalf of his constituency. Once covered by Time Magazine as one of the up and coming leaders in the country, he's now reduced to an orange jumpsuit and a prison number.
Recently, Chis Matthews of NBC (a native to Detroit and graduate of Michigan State University) did an hour long story on NBC Dateline covering the hardships that have fallen upon what used to be the fourth largest city in the country after New York, LA and Chicago. He mainly focused on a failing public school system that has an almost 80% drop out rate. Or how downtrodden the city has become with the events that took place for the car companies. The residents of Detroit were furious with the tone of the show and demanded things like an apology from NBC, a second show focusing on the positive aspects of the city, none of which ever happend.
Today, Ann brought me the updated prime time schedule for ABC this fall. For the moment, Tuesday nights at 10 will feature the latest cop-drama called - you guessed it - "Detroit 1-8-7". Starring Michael Imperioli (Christopher from The Sopranos) and focuses on a homicide cop in the Detroit Police Department. The tag asks "What does it take to be a detective on America's most dangerous streets?"
I can't argue the point that a majority of the tarnished image of Detroit is a self-inflicted wound, but it's hard to not see this as a continuation of mass media's negative portrayal of the city. They've chosen once again to focus on the negative attributes of the city, but rather than speak to any of the positive. I've taken enough of your time, but my next blog will focus on that very thing - the positives happening in Detroit. Here's a site to get you started. www.modeldmedia.com
Wednesday, June 9, 2010
Introducing.... Sconnie #3
As the newest member of Inline Media, I'm proud to say there's yet another Wisconsinite in the group. My name is Kaitlyn and I'm going to be going into my Junior Year at Colorado State this fall. I'm a Business Marketing Major with minors in theatre and music. Future plans? TBD. I still have two years to figure it out. I'm grateful for my opportunity to experience media in this form, and also to be exposed to other forms like creative, sales, and advertising. Inline has made me more aware of commericals, stations, and the different forms of media and how to find out what works best in a market I've never even heard about.
The goal of my internship is to learn everything about Inline Media, consulting, buying, planning, advising, and of course the office work. So, far only being here three weeks, I feel I've picked up on some of the lingo and habits of the office. For instance, I was never one big on T.V. watching, but I have gotten into GLEE, NCIS, and well I only get basic cable let's not get too crazy. However, my knowledge in the programs Inline uses and excel has increased greatly, and I feel more confident in my abilities as the days progress.
After my internship, I will be spending three weeks traveling around Germany, Denmark, Switzerland, and Italy. A college students dream, and burden. I mean if I'm going to be broke, I might as well be really broke. I also plan to study abroad in New Zealand the Spring of '11.
If only for the summer, I hope to provide some relief, so everyone can have a relaxed summer. My first Colorado summer, bring on the sunshine!
-KJ
The goal of my internship is to learn everything about Inline Media, consulting, buying, planning, advising, and of course the office work. So, far only being here three weeks, I feel I've picked up on some of the lingo and habits of the office. For instance, I was never one big on T.V. watching, but I have gotten into GLEE, NCIS, and well I only get basic cable let's not get too crazy. However, my knowledge in the programs Inline uses and excel has increased greatly, and I feel more confident in my abilities as the days progress.
After my internship, I will be spending three weeks traveling around Germany, Denmark, Switzerland, and Italy. A college students dream, and burden. I mean if I'm going to be broke, I might as well be really broke. I also plan to study abroad in New Zealand the Spring of '11.
If only for the summer, I hope to provide some relief, so everyone can have a relaxed summer. My first Colorado summer, bring on the sunshine!
-KJ
Friday, June 4, 2010
Field of Dreams
A Master’s Champion, US Open Champion, and a British Open Champion. These incredible accomplishments were seen live at the 71st Senior PGA Championship in Parker, Colorado. Fred Couples, Tom Kite, and Tom Lehman entered the weekend all competing for the lead at the prestigious Colorado Golf Club. With a field like that, the doors were flooded with polo shirts and khaki shorts. Attendance was as fluid as Fred Couples swing, and people were gifted with an 85 degree day.
As I walked outside the ropes of the golf tournament, from tee to green I could only see grinning faces from the gallery. With cocktails, water, or gatorades in hand, it seemed as though Colorado were the perfect canvas to present a Championship Trophy. The air is thin, and these so called "Senior" golfers, came to play. Fred Couples (a crowd favorite) climbed up the leader board only to merely lose in a playoff against Tom Lehman. Notable hall of famers, Mark O'Meara and Nick Price etched toward the leaders down the final stretch to make the tournament one to remember.
Tuesday, May 25, 2010
LOST but not Forgotten
Sunday night was a difficult night for me – LOST ended. Currently, I am mourning a television show that melted my brain weekly and deeply affected me on a personal level. As I try to come to grips with the ending and let me tell you – I’m still wrapping my head around it and trying to decide if I was one of the many who disliked the ending or one of the ones who adored the ending, I want to talk more about the ads that ran during the finale more than the finale itself. This is probably why I work in advertising.
Target wins! Target took LOST mythology - the smoke monster, the numbers and the wild boar and were able to cleverly tie them to ads for a smoke detector, keyboard and humorously, barbecue sauce.
As the finale went on and our questions were more sidestepped than answered, I chuckled each time a Target ad ran although I was also doing some mental math, allegedly a 30 second spot was running upwards of $900,000 for the finale.
While Target won in the ad department, LOST didn’t really win in the ratings department. LOST’s finale averaged only 13.5 million viewers, which is nowhere near the 105 million that tuned in for M*A*S*H signing off in 1983.
As for me? I’ll always be LOST. It was a show that meant a tremendous amount to me and I will miss my Tuesday night excitement and probably miss my Wednesday conversations with friends and coworkers trying to dissect the show even more.
Victoria 5.25.10
Target wins! Target took LOST mythology - the smoke monster, the numbers and the wild boar and were able to cleverly tie them to ads for a smoke detector, keyboard and humorously, barbecue sauce.
As the finale went on and our questions were more sidestepped than answered, I chuckled each time a Target ad ran although I was also doing some mental math, allegedly a 30 second spot was running upwards of $900,000 for the finale.
While Target won in the ad department, LOST didn’t really win in the ratings department. LOST’s finale averaged only 13.5 million viewers, which is nowhere near the 105 million that tuned in for M*A*S*H signing off in 1983.
As for me? I’ll always be LOST. It was a show that meant a tremendous amount to me and I will miss my Tuesday night excitement and probably miss my Wednesday conversations with friends and coworkers trying to dissect the show even more.
Victoria 5.25.10
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